Black Friday By The Numbers

Nov 11, 2017
Marketing Tips

Introduction

Welcome to the fascinating world of Black Friday, where shoppers eagerly await the best deals and retailers gear up for the busiest shopping day of the year! At WCM Atlanta SEO, we understand the importance of being well-prepared for this high-stakes event. In this article, we will delve into the numbers behind Black Friday, exploring key statistics, trends, and insights that will help you understand its impact on the business and consumer services industry.

1. The Origins of Black Friday

Black Friday originated in the United States and is celebrated on the day after Thanksgiving, which falls on the fourth Thursday of November. It is said to have gained popularity in the early 20th century, when retailers started offering discounts and promotions to attract customers.

2. Black Friday Today

Over the years, Black Friday has evolved into a global phenomenon. It is no longer limited to brick-and-mortar stores, as online retailers also participate in the shopping extravaganza, offering attractive deals and discounts to their customers.

3. Key Black Friday Statistics

Let's dive into some fascinating statistics that highlight the significance of Black Friday:

  • 3.1 Billion in Sales: In 2019, Black Friday saw a staggering $7.4 billion in online sales alone in the United States, making it the second-largest online shopping day in the country's history.
  • Multichannel Shopping: According to research, 92% of consumers use multiple channels to shop on Black Friday, combining online and in-store purchases.
  • Mobile Dominance: Mobile shopping has gained immense popularity, with 61% of Black Friday online sales in 2019 coming from mobile devices.
  • Popular Product Categories: Some of the most sought-after product categories during Black Friday include electronics, home appliances, fashion, and beauty products.
  • Social Media Influence: Social media plays a vital role in consumer decision-making, with 81% of shoppers relying on social media posts for Black Friday deal discovery.
  • Long Shopping Hours: Retailers often extend their operating hours on Black Friday, with some stores even opening their doors as early as midnight to cater to eager shoppers.

4. Trends and Strategies

To stay ahead in the highly competitive Black Friday landscape, businesses and consumer services providers must adopt effective strategies and stay updated with the latest trends. Here are some notable trends and strategies to consider:

  • Online Presence: In the digital age, having a strong online presence is crucial. Develop a user-friendly website, optimize it for search engines, and create engaging content to attract customers.
  • Social Media Marketing: Leverage the power of social media platforms to promote your Black Friday offers. Engage with your audience, run targeted ad campaigns, and create buzz around your brand.
  • Personalization: Tailor your offers and marketing messages to individual customers based on their preferences and purchase history. Personalization can significantly enhance customer loyalty and increase sales.
  • Omnichannel Integration: Seamlessly integrate your online and offline channels to provide a consistent and convenient shopping experience for your customers.

5. Conclusion

As Black Friday continues to captivate shoppers worldwide, businesses in the business and consumer services industry must be ready to seize the opportunities it presents. By understanding the numbers, staying informed about trends, and adopting effective strategies, you can position your brand for success on this monumental shopping day. Remember, at WCM Atlanta SEO, we are here to support you in navigating the ever-changing landscape of the online marketplace.

Joe Pawela
Wow, I had no idea of the sheer scale and significance of Black Friday. The numbers really help put things into perspective. It's amazing how much preparation goes into this day, both from the shoppers and the retailers. I'm especially intrigued by the insights and trends that are discussed in the article. This is a must-read for anyone interested in understanding the true impact of Black Friday. Happy shopping!
Nov 11, 2023
John Queenan
Informative article! The numbers reveal the scale of Black Friday's influence on consumer behavior and retail sales.
Sep 20, 2023
Jana Gouchev
I never knew Black Friday involved such high stakes for retailers.
Aug 19, 2023
Fiona Davis
? The numbers in this article bring to light the massive influence of Black Friday on consumer spending. A very informative piece!
Jul 26, 2023
Rachel Zimmerman
As a retailer, I found the statistics in this article to be incredibly informative and enlightening. A great overview of Black Friday's impact!
Jun 30, 2023
Karen Henry
This article is a must-read for anyone interested in retail trends.
Jun 23, 2023
Paul Clark
? A well-structured article providing valuable insights into the profound impact of Black Friday through detailed statistics. Eye-opening and informative!
Jun 19, 2023
Todd Ferguson
? Kudos for shedding light on the remarkable influence of Black Friday through insightful and detailed statistics. A great resource for understanding its magnitude!
Jun 10, 2023
Dawn Olson
Great to see the data behind the Black Friday madness.
May 21, 2023
Steve Vierra
A thorough examination of Black Friday numbers. The insights provided in this article are truly enlightening.
Apr 5, 2023
Nikola Schmid
The statistics in this article reveal the undeniable impact of Black Friday. A great overview of its influence on consumer spending!
Mar 22, 2023
Brett Tinsley
A well-researched article that unveils the significance of Black Friday in the shopping industry.
Feb 25, 2023
Sami Maurice
Amazed by the data-driven approach to understanding Black Friday.
Feb 22, 2023
Michael Henrich
Thank you for providing such a thorough look at the impact of Black Friday through comprehensive statistics. Great read!
Feb 8, 2023
Scott Comptois
It's impressive to see the magnitude of Black Friday's impact quantified in numbers. Interesting read!
Jan 24, 2023
Pete Missen
The numbers in this article reveal the colossal impact of Black Friday. A must-read for anyone interested in retail trends!
Dec 26, 2022
Shawcross Yamoah-Gyasi
This article puts the Black Friday frenzy into perspective.
Dec 25, 2022
Susan Caffrey
This article provides a comprehensive overview of Black Friday's significance. Retailers definitely have a lot to consider for this event.
Dec 18, 2022
Richa Mukharjee
It's amazing how much money is spent on Black Friday each year.
Nov 30, 2022
Jim Williams
The data presented here paints a vivid picture of the immense impact Black Friday has on consumer spending. Impressive!
Nov 4, 2022
Maud Delorme
The numbers in this article offer a thorough understanding of the significant impact of Black Friday. A compelling and informative resource!
Oct 11, 2022
Kathryn McKeever
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Sep 28, 2022
Jamey Patten
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Sep 13, 2022
Brent Peich
The statistics in this article paint a clear picture of the magnitude of Black Friday and its impact on consumer spending.
Aug 27, 2022
Jeff Cutberth
As a retailer, it's valuable to see the numbers behind Black Friday's impact. This article does a great job of highlighting the significance of the event.
Jul 17, 2022
Blair Stewart
Well-documented and informative. The statistics presented in this article are truly eye-opening.
Jun 18, 2022
Stuart Owsley
A comprehensive overview of the significant impact of Black Friday. The statistics provided here are truly eye-opening.
Jun 12, 2022
Burley Kawasaki
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Jun 4, 2022
Michael Saltsman
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May 7, 2022
Jill Slater-Freedberg
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May 4, 2022
Mohd Kaybee
Fascinating insights into the scale and impact of Black Friday. A compelling read for anyone interested in retail dynamics.
Apr 25, 2022
Alison Feder
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Mar 12, 2022
Rosario Fran
This article provides a comprehensive overview of the remarkable influence of Black Friday through valuable statistics. Insightful analysis!
Mar 7, 2022
Ron Durra
Comprehensive and enlightening! The numbers in this article provide valuable insights into the immense impact of Black Friday.
Mar 1, 2022
Not Provided
The article provides a thorough understanding of the impact of Black Friday through insightful statistics. Well done!
Feb 20, 2022
Guoyi Li
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Jul 29, 2021
Scott Reese
Thank you for offering a valuable perspective on the impact of Black Friday through insightful and comprehensive statistics. A highly informative read!
Jul 1, 2021
Daryl Mitchell
? The numbers in this article provide valuable insights into the incredible scale of Black Friday and its impact on the retail industry.
Jun 22, 2021
Anja Vos
The statistics in this article underscore the enormous impact of Black Friday on both consumers and retailers. Insightful analysis!
Jun 6, 2021
Steve Tomick
I had no idea about the extent of Black Friday's impact until reading this. Impressive numbers!
May 23, 2021
Charlotte Phillips
The comprehensive breakdown of Black Friday statistics in this article offers a compelling look at the event's impact. Well done!
May 14, 2021
Joshua Ray
Interesting read. Black Friday is a huge shopping event and it's good to see numbers that shed light on its impact.
Apr 25, 2021
Stuart Sycle
Black Friday's impact on the economy is truly significant.
Apr 8, 2021
Erik Gonzalez
This article offers a fascinating look at the impact of Black Friday through statistics. Great job in presenting the data!
Apr 3, 2021
Bernadette Doerr
This article provides a comprehensive breakdown of Black Friday sales.
Apr 1, 2021
Jason Uloswceh
?️ Black Friday is the ultimate shopping extravaganza!
Mar 29, 2021
Nora Birt
Insightful article! Black Friday is indeed a fascinating event where both shoppers and retailers are highly engaged.
Feb 27, 2021
Jennifer Dietrick
The article does a great job of outlining the immense impact of Black Friday. The numbers speak for themselves!
Jan 7, 2021
Leandro Thimoteo
Interesting read! Can't wait for the Black Friday deals.
Dec 6, 2020
Mel Vanderbeck
It's intriguing to see the data on Black Friday's impact presented in this article. The numbers really tell a compelling story.
Nov 27, 2020
Jack Topoleski
The numbers are mind-blowing! Black Friday is truly a phenomenon in the world of retail.
Oct 5, 2020
Aymi Fujiyoto
Thank you for shedding light on the remarkable impact of Black Friday through comprehensive statistics. A compelling read!
Aug 29, 2020
John Bianchi
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Jul 3, 2020
Marilyn Antoine
Thank you for providing a well-rounded perspective on Black Friday's impact. The statistics are truly eye-opening.
Jun 26, 2020
Kathleen Sanders-Wilson
I appreciate the in-depth analysis of Black Friday trends.
Jun 6, 2020
Sergey Belyankin
Black Friday shopping can be overwhelming, but this article sheds light on the numbers.
May 31, 2020
Lauren South
I always look forward to the statistics on Black Friday shopping.
May 19, 2020
Brian Denker
Thanks for sharing this. As a consumer, it's always interesting to see the statistics behind the hype of Black Friday.
Apr 25, 2020
Onica Malema
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Apr 12, 2020
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Mar 15, 2020
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Mar 15, 2020
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Mar 4, 2020
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Feb 22, 2020
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Feb 17, 2020
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Jan 17, 2020
Not Provided
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Jan 16, 2020
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The rush of Black Friday explained in numbers - insightful.
Dec 14, 2019
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Oct 23, 2019
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Aug 15, 2019
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Aug 2, 2019
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May 6, 2019
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Apr 17, 2019
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Mar 28, 2019
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Great breakdown of Black Friday statistics. Always fascinating to see how much people spend during this time!
Mar 23, 2019
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Mar 22, 2019
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Mar 21, 2019
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Mar 5, 2019
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Feb 12, 2019
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Kudos for shedding light on the significant impact of Black Friday through detailed statistics. A well-researched and enlightening read!
Jan 5, 2019
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Nov 1, 2018
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Oct 15, 2018
TBD
Insightful analysis of Black Friday's impact through detailed statistics. A must-read for anyone interested in retail trends.
Aug 20, 2018
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Eye-opening glimpse into Black Friday's influence on shopping behavior and retail sales. The numbers in this article truly speak volumes.
Aug 9, 2018
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Fascinating insights into the Black Friday phenomenon.
Aug 6, 2018
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Black Friday is a fascinating case study in consumer behavior.
Jun 29, 2018
,
This article provides an in-depth understanding of Black Friday's significance through detailed statistics. A highly informative read!
Apr 11, 2018
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Apr 11, 2018
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I appreciate the detailed breakdown of Black Friday statistics in this article. It provides a deeper understanding of this massive shopping event.
Apr 9, 2018
Marc Jeanpierre
This article provides a valuable perspective on the impact of Black Friday through insightful and detailed statistics. A must-read for anyone interested in retail trends!
Mar 31, 2018
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Mar 23, 2018
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Feb 5, 2018
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Jan 21, 2018
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Jan 17, 2018
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Jan 6, 2018
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? A well-structured article providing valuable insights into the profound impact of Black Friday through comprehensive statistics. Impressive analysis!
Jan 1, 2018
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